Don’t rebel, give to the cause

Eric Bana supports the cause Melb. Herald Sun Article Oct 21

 

James Dean T Shirt fundraiser now complete - we thank all of the people who have supported this cause through the t shirt sales. All outstanding orders will be completed before Christmas.

September marks the 50th anniversary of the death of American icon, James Dean, who died tragically at the age of 24 in his beloved 1955 Porsche 550 Spyder.

Not much has changed over the past 50 years with regard to road trauma – today in Australia it is the greatest killer of people under the age of 40.
For every one person killed, 11 end up in critical care units.

In light of this, renowned Melbourne classic car restorer, Brian Tanti, has joined forces with the Alfred Hospital to raise funds for their Road Trauma Centre by releasing a limited edition tee and cap. All proceeds from sales will be donated to the Centre.

According to Tanti, “it doesn’t matter who you are or what you do, no one is infallible when it comes to accidents on our roads, whether it be car, bike or walking.

“James Dean was one person most assumed to be invincible: it was always thought nothing could happen to the rebel without a cause, but as we know, that wasn’t so. Dean was killed in a car accident as a result of speeding and driver inexperience. Young man, fast car, speed, and youthful abandonment proves time and time again to be a lethal combination.

“It’s far from our intent to glorify Dean’s death in this campaign, rather, it is an ideal forum for demonstrating a pertinent case in point for the road trauma agenda, whilst also providing a platform for fundraising activities for the Centre. A simple message tagged to a t-shirt graphic can be a topic of conversation, or at the very least make people reflect,” said Tanti.

The commemorative range consists of a quality tee and cap. The cap features ‘#130’ – the racing number assigned to Dean’s race car. The tee shirt design is based on the California Highway Patrol speeding ticket issued to James Dean 2 hours and 20 minutes before his death.

All proceeds from sale of the tees and caps go to the Road Trauma Centre of The Alfred Hospital. The range can be purchased online until December at www.briantanti.com.au or through The Alfred Foundation.

 

For further media information, images or to arrange an interview with Brian Tanti, please contact:

Brian Tanti Project founder 0437-756-821 btsales@connexus.net.au